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Audi A1

March 19, 2011 Leave a comment

The latest Audi A1 represents the Ingolstadt manufacturer’s first foray into the subcompact market. Muscling in on a segment already crowded with the Mini Cooper and Citroen DS3. Nevertheless Audi is determined to present the first premium car in this segment with the A1’s superior build quality and emotive design features.

Managing Director of Audi Singapore, Reinhold Carl said, “The A1 is truly the next big Audi. Urban living demands a compact city car like the A1 that still features the quality and high-tech features of a ‘full-size’ Audi. The A1 is also a very emotional car with its sophisticated design, stylish interior and dazzling array of customising possibilities that provide young Singaporeans with the freedom to express their personal style and have fun at the same time.

The interior of the Audi A1 is spacious, bright and airy. The instrument panel resembles an airplane wing, with its four round air vents reminiscent of jet engines. The clean and clear control layout is just as much a classic Audi strength as the high level of fit and finish quality while the attention lavished on numerous details underscores the premium character of the Audi A1. Innovative materials and modern colours emphasise the youthful character of the car. One of the main features of the new Audi A1 is the wide range of customisation options available.
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